The first 90 days, in writing.
Most agencies keep their process vague on purpose. Ours is the contract: this is exactly what happens after you sign, and the 30 day plan is what our money back guarantee is measured against.
Days 1 to 14
Foundation
Nothing scales on a broken base. The first two weeks are about truth in the data.
- Kickoff call: goals, margins, capacity, and the written 30 day plan our guarantee is tied to
- Access handoff: ad accounts, analytics, CRM, and site, under your ownership
- Full account and tracking audit, every pixel and conversion event verified or rebuilt
- Market and competitor teardown: offers, angles, and pricing in your niche
- Campaign architecture, audiences, and first creative batch built
- Portal access live from day one, even before ads run
Ads are typically live by day 14.
Days 15 to 30
Launch and verify
Campaigns go live and the data pipeline proves itself before budget scales.
- Campaigns live across your approved channel mix
- Daily monitoring against the baseline metrics from kickoff
- First creative test batch read: hooks and angles ranked by real cost per lead
- Weekly written summary: what changed, why, and what happens next
- Day 30 review against the written plan. Miss it and the guarantee pays you back
By day 30, something is running, measured, and honest.
Days 31 to 60
Optimization
Losers get cut fast. Winners get fed. The compounding starts here.
- Weekly budget reallocation toward proven winners
- Second and third creative batches informed by live performance data
- Landing page and funnel tests against the control
- Audience expansion where the numbers earn it
- Cost per lead trend targeted downward against your industry benchmark
Meaningful cost per lead trends are visible by day 60.
Days 61 to 90
Scale
With a verified system, budget increases stop being scary.
- Channel performance review: double down or diversify, by the numbers
- Scaling plan for the next quarter with spend, targets, and capacity checks
- New channel launches where the data supports them
- Quarterly business review: full account, full transparency, next 90 days in writing
Day 90 ends with next quarter's plan already on paper.
Enterprise growth, past day 90
The 90 day system is the entry point. Accounts that scale get the structure that serious spend deserves.
01
A pod, not a person
Accounts past $50,000 monthly spend get a dedicated pod: senior media buyer, creative strategist, and data lead who all know your business by name.
02
Measurement that survives a CFO
Past a certain spend, platform ROAS stops being enough. We report against contribution margin, LTV to CAC, and payback period, with holdout tests to separate real lift from conversions you would have gotten anyway.
03
Quarterly business reviews
Every quarter: full account review, budget plan, creative roadmap, and honest assessment of what to stop doing. In writing, in your portal.
04
Built for multi-location and multi-brand
Location level budgets, LSA coverage per market, and reporting that rolls up or drills down. The same system that runs one account runs two hundred.