Industries / Med spa
Online marketing for med spas.
Local visibility, credible before and after work, and offers that fill consultations instead of discount hunters.
Online marketing for a med spa is the work of being the visible, credible choice for a treatment someone has been thinking about privately for months, then converting that interest into a booked consultation. That means a Google Business Profile that ranks in the map pack for your treatments and city, reviews that are current and specific, treatment pages that explain what the procedure is, what it costs, and what recovery looks like, paid search and paid social built around a defined offer, creative including before and after content that is used within platform and advertising rules, and tracking that measures cost per booked consultation and consultation show rate rather than clicks. CurrentAds runs the full program including local, paid, creative, email and SMS, reviews, and tracking, on accounts your clinic owns.
The discovery path
How customers actually find you in this industry
01
Private research first, often for months
People read about a treatment long before they contact anyone. They want cost, pain, downtime, and risk in plain language. The clinic whose pages answer those questions honestly is the one they contact.
02
Then the local check, on the map
Once they decide to act, it is a local search: the treatment plus near me. Map pack presence, review count, recency, and photos decide the shortlist before your website is ever opened.
03
Social is where the treatment gets normalized
Feeds are where aesthetic demand is created rather than captured. Consistent, credible content, including results content used within the platform rules, does more than any single campaign.
04
Reviews and results carry the trust
This is an elective medical purchase where the risk is personal and visible. Recent reviews that mention the specific treatment and the specific provider matter far more than a high average built years ago.
05
The offer converts, and it decides who shows up
A consultation offer, a package, or a membership converts far better than a call us page. The design of that offer determines whether you book people who buy treatment plans or people who only ever buy the discount.
Priority order
The pillars that matter most here
We run the same ten services for every client. What changes by industry is the order they are built in and where the budget goes. For med spa, this is the sequence we argue for.
01
Local and Maps
Profile optimization, treatment lists, photos, posts, and map pack ranking for your city and your treatments. Aesthetic demand is local and the map pack is where the shortlist is formed.
02
Reputation
Consistent review generation after treatment, professional responses that never discuss a client's care publicly, and monitoring across the profiles people actually read.
03
Paid Media
Search on treatment terms with strong intent, plus paid social where the offer and creative carry the campaign. Separate budgets by treatment, because injectables and body contouring have very different economics.
04
Creative Studio
Provider led video, treatment explainers, and results content produced and used within platform rules. Creative volume is what keeps a social account working once frequency climbs.
05
CRO and Landing Pages
Treatment pages with pricing context, financing information, and online consultation booking. Vague pricing is the most common reason a motivated visitor leaves.
06
Email and SMS
Consultation follow up, treatment series reminders, membership programs, and reactivation. Repeat treatment revenue is where med spa profitability actually lives.
07
Analytics and Tracking
Call and form tracking, booked consultation events, and reporting that connects spend to consultations and to treatment revenue where your practice software can share it.
See all ten services and how they compound, or what it costs.
What we report
The metrics that actually matter
Live in your portal, not a monthly PDF. These are the numbers we commit to reporting for med spa, whether they moved in the right direction or not.
- Cost per booked consultation, by treatment category
- Consultation show rate, which separates a lead quality problem from a scheduling problem
- Consultation to treatment conversion rate, which is a sales and provider metric
- Average treatment plan value and revenue per consultation, where your software supports it
- Cost per lead compared against the lifetime value of a repeat treatment client
- Repeat treatment and membership retention rates
- Map pack position for your city and priority treatment terms
- Review velocity and rating trend over the last 90 days
Where it goes wrong
Three ways this gets broken
01
Discount led offers that fill the calendar with the wrong people
A deep price promotion produces a busy week and a clientele who never return at full price. It also anchors your pricing publicly, which is very hard to undo once it has been advertised.
02
Results content that gets the ad account restricted
Close crop before and after images, weight loss framing, and copy implying a personal attribute are common rejection triggers under platform policies. Repeated violations get an account restricted, which costs far more than the campaign was worth.
03
No cost per consultation, only cost per lead
Form fills look cheap and the schedule stays soft, because nobody is measuring show rate. Without booked consultation tracking there is no way to tell whether the problem is the campaign or the follow up.
Compliance and practical notes
What we work around in med spa
Medical claims must be substantiated
Advertising claims about treatment results must be truthful and supported by evidence. Endorsements and testimonials must reflect honest experience, and results that are not typical need clear disclosure. We do not publish outcome claims your clinical team cannot evidence, and your medical director approves clinical copy before it runs.
Platform policies on body image and results
The major platforms restrict advertising that focuses on individual body parts, implies negative self perception, or promotes weight loss to minors, and weight loss related advertising carries age restrictions. Before and after imagery is limited by policy in ad placements. We build creative to those rules rather than testing where the line is with your ad account.
Scope of practice and supervision
Who may perform or supervise medical aesthetic procedures is set by state law and varies, and advertising cannot imply a level of medical involvement that is not accurate. We describe providers and supervision exactly as your clinic confirms them.
Client privacy and consent for imagery
Photographs of clients require documented consent for marketing use, and where your clinic is a covered entity, health information handling rules apply to tracking and to public replies as well. We never confirm a treatment relationship in a public review response.
General information, not legal advice. Rules change and vary by state. Your business stays responsible for the legality of its own offers, claims, and disclosures, and nothing goes live without your approval.
FAQ
Med spa questions
Can we run before and after ads?
Sometimes, and carefully. Platform policies restrict body focused and results based imagery in ads, so we typically use that content on your own site and in organic social, and build ad creative around provider credibility, the process, and the offer. Any results imagery needs documented client consent and honest, typical representation.
What offer should we lead with?
Usually a consultation offer or a defined package rather than a deep discount, because discount led offers attract people who never return at full price and publicly anchor your pricing. We model the offer against treatment value and repeat rate before it goes live.
How do you measure success for a med spa?
Cost per booked consultation, show rate, and consultation to treatment conversion, with treatment revenue connected where your practice software allows it. Cost per lead on its own has misled a lot of clinics in this category.
Which channel works best for injectables versus body treatments?
Injectables have consistent local search demand and respond well to search and map visibility. Body and skin treatments are more often demand created in social feeds and need stronger creative and a longer nurture path. We budget them separately for that reason.
Who is responsible for clinical claims in the copy?
Your clinic. We draft copy, flag anything that reads as an outcome claim, and publish nothing without your medical director's approval. Claims must be substantiated, and that evidence has to come from your clinical side.
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Dental
General, cosmetic, ortho, and implants. Map pack ranking, review velocity, and campaigns built around the procedures worth having.
Healthcare
Practices, clinics, and multi location groups. Local visibility, provider level pages, and tracking built to keep PHI out of ad platforms.
Ecommerce
Feed quality, Shopping and Performance Max, creative testing at volume, and the email and SMS flows that carry the margin.
Or see every industry we work with.
Get the plan for your market
Thirty minutes, a senior operator, and a written plan you keep either way. Month to month, and you own every account we touch.