Services / Paid Media
Paid Media
Google, Meta, TikTok, YouTube, LinkedIn, and Microsoft, run as one budget.
Paid media is the part of your marketing where you buy attention directly, and CurrentAds plans, builds, and runs all of it for you across Google Ads (Search, Performance Max, Shopping, Demand Gen, Display, and YouTube), Meta on Facebook and Instagram, TikTok, LinkedIn, and Microsoft Advertising including Bing. We rebuild the account structure around your margins, write and traffic the ads, set audiences, exclusions, and negative keyword lists, verify conversion tracking before any spend, pace budget daily against your targets, run retargeting across every surface, and move money toward whatever is producing profitable volume that week. Every ad account, pixel, and audience is created under your business and stays yours.
The problem
What this looks like when it is broken
01
Budget follows habit, not evidence
Spend sits where it was allocated at launch, or where the last salesperson pitched. A channel keeps a budget it stopped earning three months ago because nobody reconciled the tracked numbers against the platform's own reporting.
02
Performance Max is a box nobody opened
Asset groups run on defaults, brand searches get counted as new demand, and shopping feed errors quietly cap reach. The campaign looks healthy in the interface and looks like nothing in the bank account.
03
Retargeting is one ad, forever
Everybody who ever visited sees the same creative at the same frequency for six months. The people closest to buying get burned out, and everyone else never gets a new reason to come back.
What we do
Everything included in Paid Media
Account architecture
Campaign, ad set, and ad group structure rebuilt around your margins, service areas, and product economics, with naming conventions a human can read.
Google Ads program
Search, Performance Max, Shopping, Demand Gen, Display, and YouTube, with search term mining and negative keyword lists maintained every week.
Meta program
Facebook and Instagram prospecting and retargeting, broad and interest testing, placement testing, and creative rotated on a fixed cadence.
Additional channels
TikTok, LinkedIn, and Microsoft Advertising including Bing, added when the tracked numbers justify them rather than because they are on a list.
Audience and exclusion strategy
Customer lists, lookalikes, site and video engagement segments, and the exclusion rules that stop you paying twice for the same person.
Retargeting sequences
Messages ordered by recency and depth of visit, with frequency caps, so warm traffic gets a reason to return instead of the same ad on repeat.
Budget pacing and bidding
Daily pacing against the monthly plan, bid strategy selection, target CPA and target ROAS tuning, and every change logged with a date.
Ad to page alignment
Ad copy matched to the page it lands on, so the promise that earned the click is the first thing the visitor reads.
How it works
Four steps, in this order
01
Audit and verify
We open every existing account, pull the history where it exists, and verify conversion tracking end to end before we touch a budget.
02
Architect and build
Account structure rebuilt, ads written, audiences and exclusions set, and the first creative batch loaded against the offer you approved.
03
Launch and confirm
Campaigns go live, we confirm conversions fire and de-duplicate correctly, and we watch delivery closely through the first days to catch problems early.
04
Optimize and scale
Weekly search term and placement mining, budget rebalanced toward winners, losers cut, and the next tests queued so the pipeline is never empty.
What you get reported
The numbers we put in your portal
Live, not a monthly PDF. These are the metrics we commit to reporting for Paid Media, whether they moved in the right direction or not.
- Spend, impressions, clicks, and click through rate by campaign
- Conversions and conversion rate by campaign and by channel
- Cost per lead and cost per acquisition, blended and by channel
- Return on ad spend wherever ecommerce revenue is tracked
- Search term and placement waste identified and removed
- Budget pacing against the monthly plan
- Creative level performance, so you can see which ad earned the result
- Every change we made, dated, visible in your portal
FAQ
Paid Media questions
Which platforms will you actually run for us?
We start where your customers already convert. For most local service businesses that means Google Search and Local Services Ads. For most ecommerce and consumer brands it means Meta plus Google Shopping and Performance Max. TikTok, YouTube, LinkedIn, and Microsoft Advertising get added when the tracked numbers justify the spend. The recommendation is put in writing at kickoff before anything launches.
Do we own the ad accounts?
Yes. Every ad account, pixel, conversion action, audience, and creative asset is created under your business, not ours. If you leave, you keep all of it, and there is no export or offboarding fee.
How fast do campaigns go live?
Tracking is verified in week one and campaigns are typically live by day 14. That timeline is part of the written 30 day plan that our delivery guarantee is tied to.
Is there a minimum ad budget?
We do not enforce a hard minimum, but bidding algorithms need enough weekly conversion volume to learn. If a budget is too thin for a channel to work, we will say so and put the money where it can actually do something.
Do you charge a percentage of ad spend?
Only if you choose the hybrid model. The standard packages are a flat monthly fee, so our fee does not rise just because your budget did. Both options are published on the pricing page rather than quoted privately.
Works with this
The pieces that compound with it
Creative Studio
Concept, produce, and test enough creative for the numbers to mean something.
CRO and Landing Pages
Turn more of the traffic you already pay for into booked business.
Analytics and Tracking
Build the measurement layer first. Everything downstream depends on it.
Or see all ten services and how they fit together.
Put Paid Media to work on your account
Thirty minutes, a senior operator, and a written plan you keep either way. Month to month, and you own every account we touch.