Services / Reputation
Reputation
Make what people find about you accurate, current, and worth calling.
Reputation management is the work of making sure what people find about your business is accurate, current, and favorable, and CurrentAds runs it as an operating process rather than as damage control. We build a compliant review request flow that reaches every customer at the right moment, write individual responses to reviews on Google, Facebook, Yelp, and the industry sites that matter in your category, keep your Google Business Profile active with posts, photos, products, and Q and A, monitor brand mentions across search results, social platforms, review sites, and forums, report policy violating reviews for removal, and agree a written crisis process before you need one. We never buy, gate, incentivize, or fabricate reviews.
The problem
What this looks like when it is broken
01
Reviews only come from angry people
Happy customers leave quietly and unhappy ones write essays. With no request flow, your public rating is a sample made almost entirely of your worst days.
02
Nobody responds, or every response is identical
Twelve reviews answered with the same sentence reads worse than silence. It tells a prospect exactly how much attention they should expect once they have paid.
03
You find out late
A bad thread, a viral post, or a competitor's smear sits near the top of your brand search for weeks because nobody was monitoring for it.
What we do
Everything included in Reputation
Review request flow
Automated email and SMS requests at the moment of highest satisfaction, connected to your CRM or booking system, with consent handled properly at every step.
Review response coverage
Every review answered with individually written copy, plus an escalation path for the ones that need a phone call instead of a public reply.
Google Business Profile activity
Posts, photos, offers, products, and Q and A maintained so the profile looks alive to customers and to the systems ranking it.
Brand monitoring
Alerts across search results, review sites, social platforms, and forums for your brand, your locations, and your key people.
Policy violation removals
Reviews that break platform policy, including spam, conflicts of interest, and content about a different business, reported and pursued to a decision.
Search result management
Owned profiles, properties, and content built and optimized so page one of your brand search is mostly made of things you control.
Sentiment reporting
Review text read and themed, so recurring operational complaints reach you as a pattern rather than as a rating change nobody can explain.
Crisis process
A written playbook agreed before you need it: who speaks, on which channel, how fast, what gets said, and what does not.
How it works
Four steps, in this order
01
Baseline
Current ratings, review volume and velocity, response coverage, and page one brand search results documented across every platform that matters.
02
Build the flow
Request automation connected to your systems, send timing tested, and response guidance written as a starting point rather than as final copy.
03
Run it
Requests send continuously, reviews are answered inside an agreed window, and profile activity runs on a schedule instead of in bursts.
04
Monitor and defend
Mentions tracked, violations reported, brand search page one improved, and the crisis playbook kept current as your business changes.
What you get reported
The numbers we put in your portal
Live, not a monthly PDF. These are the metrics we commit to reporting for Reputation, whether they moved in the right direction or not.
- Review count, average rating, and velocity by platform
- Response coverage and average response time
- Requests sent, delivered, and converted into published reviews
- Sentiment themes pulled from the text of reviews
- Composition of page one for your brand search
- Mentions found, by source and sentiment
- Removal requests filed and their outcome
- Profile posts, photos, and Q and A activity
FAQ
Reputation questions
Can you get rid of a bad review?
Only when it violates the platform's policy, and we will file and pursue those cases. A genuine negative review from a real customer cannot be removed, so the plan is a strong public response plus enough real new reviews that one bad experience is not your rating.
Is it legal to ask customers for reviews?
Asking is fine. What is not fine is offering an incentive for a positive review, or gating, meaning only sending the request to people who privately said they were happy. Google prohibits both, and the FTC has rules covering incentivized and fake reviews. We do neither.
Do you write fake reviews?
Never. It violates every platform's terms, it is a deceptive practice under FTC rules, and it is the fastest route to a suspended profile. Any agency offering it is selling you a liability with a monthly fee attached.
How many reviews should we be getting?
Enough to keep recent velocity steady. A profile with two hundred reviews and none in the last year reads as stale to customers and to ranking systems alike. We set a realistic monthly target from your actual customer volume rather than an arbitrary number.
What happens if something goes viral against us?
We follow the playbook we wrote with you in advance: verify the facts, decide the channel and the spokesperson, publish a response you approved, monitor how it spreads, and keep the review and search response consistent with it. Speed matters, but being publicly wrong quickly matters more.
Works with this
The pieces that compound with it
Local and Maps
Own the map pack, the profile, and every listing a nearby customer checks.
AI Search
Get named and cited when your customer asks an assistant instead of a search box.
Email and SMS
The two channels you own outright, built into a revenue system.
Or see all ten services and how they fit together.
Put Reputation to work on your account
Thirty minutes, a senior operator, and a written plan you keep either way. Month to month, and you own every account we touch.