CurrentAds

Launch Program - startups and small business

Start before you can carry a retainer.

A reduced base, a capped share of what the work produces, and the same senior operator our packaged clients get.

The Launch Program is the CurrentAds offering for startups and small businesses that have a real offer and real customers but cannot carry a $3,500 per month retainer yet. It is $1,500 per month, plus one performance component you choose at signing: 10% of the revenue we can verifiably attribute to the channels we run, or a fixed cost per qualified lead agreed for your industry before we start. The performance share is capped at $6,000 in any single month, so a good month never produces a shock invoice. Onboarding is $600 one time, half the standard fee, and it is waived if you prepay 3 months. The program runs on a 90 day minimum term and then reverts to month to month. It requires verified conversion tracking without exception, because performance pricing is only honest when both sides can see the same numbers, and ad spend is always paid by you directly to the platforms.

Base

$1,500

per month

Plus performance

10%

of attributed revenue, or a fixed cost per qualified lead

Share capped at

$6,000

per month

Book a strategy callGet a free growth plan
  • Month to month, cancel any time
  • You own every account, pixel, audience, and dataset
  • Live reporting portal, not a monthly PDF
  • A senior operator on your account
  • 30 day delivery guarantee

One difference from every other tier, stated plainly: the Launch Program starts on a 90 day minimum term, and only reverts to month to month after that. Everything else on that list is identical.

The model

Six numbers, no asterisks

This is the whole commercial model. If something is not on this list, it is not part of the deal.

Reduced base

$1,500 per month

Lower capital up front than any packaged tier, because an early stage business should not have to fund a full retainer before the system has proved anything.

Performance share

10% of attributed revenue, or a fixed cost per qualified lead

You pick one at signing and it is written into the agreement. Revenue share for businesses where a purchase lands in a system we can read, cost per qualified lead where it does not.

Monthly ceiling

$6,000 per month

The performance share is capped. However good the month is, the share stops at $6,000, so the most this program can invoice in any month is $7,500 including the base.

Reduced onboarding

$600 one time

Half the standard $1,200. It pays for the tracking build, the account audit, and the campaign architecture, which is real work and cannot be free. Waived if you prepay 3 months.

Minimum term

90 days

Performance pricing needs a measurement window, and 90 days is the shortest honest one. After that it reverts to month to month like every other engagement, and you can leave any time.

Ad spend

Paid by you, directly to the platforms

Media never runs through us. You fund Google, Meta, and anyone else from your own accounts, so you keep the billing history, the spend data, and the account itself.

Hard prerequisite, not a preference

Verified conversion tracking, before anything else

Performance pricing is only honest when both sides can see the same numbers. Before the program starts we build and verify conversion tracking end to end: site and form events, call tracking where calls matter, ecommerce or booking events where a purchase happens, and the reporting view we will both bill from. If that tracking cannot be installed or cannot be verified, the Launch Program is not available to you and we will say so on the first call rather than sell you something we cannot measure. There is no version of this program that runs on estimates.

  • You can add our tracking to your site, forms, and checkout or booking flow.
  • The platforms and tools of record are agreed in writing before launch.
  • The attribution method, lookback windows, and exclusions are written down at signing.
  • You see the same report we invoice from, in the live portal, every month.
  • If tracking breaks, the performance share pauses until it is verified again.

Pick one at signing

How the performance share is measured

You choose one of these two before we start, and it goes in the agreement in writing. You do not get switched onto the other one mid engagement, and we do not get to pick whichever produced more in a given month.

Share of attributed revenue

10% of attributed revenue

Attributed revenue means revenue we can verifiably tie to the channels we run, measured in the tracking stack we build and agree on with you before launch. It is not your total revenue, it is not a guess, and it is not our opinion. The attribution method, the tools of record, the lookback windows, and the exclusions are written into the agreement at signing, and you can see the same report we bill from.

Best for: Ecommerce, subscription, booking, and any business where a purchase happens in a system we can read.

Fixed cost per qualified lead

A fixed price per qualified lead

Some businesses close on the phone, in a consult room, or on a kitchen table, and revenue attribution is never clean enough to bill from honestly. For those, we agree a fixed dollar amount per qualified lead at signing, priced for your industry. Qualified is defined in writing before launch: what counts, what does not, who reviews disputed leads, and how long you have to dispute one. Duplicates, spam, wrong number, and out of area do not count and are not billed.

Best for: Home services, legal, dental, med spa, and other consult led businesses.

The math, out loud

What you actually pay in three different months

Same base every month, a share that moves with what the work produced, and a ceiling that stops the invoice climbing forever. The figures below are arithmetic on the published model, not results from any client. We have published no client case studies and none of these are predictions of what your account will do.

Option one: 10% of attributed revenue, base $1,500

In a month where we attributePerformance shareYou pay

$18,000

attributed revenue

A quiet month. You pay less than the Starter price, which is the entire point of the program.

$1,800

$3,300

that month

$40,000

attributed revenue

A working month. The share alone is now above the $3,500 Starter price, so we start the conversation about moving you to a flat tier.

$4,000

$5,500

that month

$95,000

attributed revenue

A strong month. The share would have been $9,500, the ceiling holds it at $6,000. Nobody sends you a shock invoice.

$6,000

Capped

$7,500

that month

Option two: fixed cost per qualified lead, base $1,500

In a month where we deliverPerformance shareYou pay

12 leads

at $120 per qualified lead

A slow month for volume. The base carries the work, the share is small.

$1,440

$2,940

that month

30 leads

at $120 per qualified lead

Steady volume. Above this line a flat tier usually starts to cost you less.

$3,600

$5,100

that month

60 leads

at $120 per qualified lead

A heavy month. $7,200 before the ceiling, $6,000 after it.

$6,000

Capped

$7,500

that month

  • The $120 per qualified lead used in the second table is illustrative only. The real figure is agreed for your industry at signing and is written into the agreement before anything launches.
  • Month one also carries the $600 onboarding fee, which is waived if you prepay 3 months.
  • Ad spend is not in any of these numbers. You pay the platforms directly from your own accounts.
  • The share reaches the $6,000 ceiling at $60,000 of attributed revenue in a month. Above that, the share does not move, so the most this program can invoice in any month is $7,500 including the base.

Qualifying, honestly

Who this is for, and who it is not

This is built for you if

  • You have an offer that has already sold

    Not a concept. Something real customers have paid for at least a handful of times, so there is a number to attribute and a funnel to fix.

  • You can fund ad spend yourself

    The base and the share pay for our work. Media is separate and comes out of your own accounts, paid to the platforms directly.

  • You can install and keep tracking

    Access to the site, the forms, the phone system if calls matter, and the checkout or booking flow, so events can be built and verified.

  • You want a senior operator now, not later

    The alternative at this stage is usually a cheap retainer staffed by a junior. This is the same senior operator our packaged clients get, priced for your stage.

  • You are comfortable with a 90 day window

    Long enough for tracking, launch, and two optimization cycles to actually mean something. Then month to month.

  • You would rather share upside than buy a discount

    If the work does not produce, you pay close to the base. If it produces, we get paid more, up to the ceiling. Both sides are looking at the same report.

Do not apply if

  • You do not have an offer yet

    If nothing has been sold to a paying customer, there is no revenue to attribute and no lead definition to agree. You need product and offer work first, and we will tell you that instead of taking a base fee to run traffic at an unproven idea.

  • You have no budget for ad spend

    The program prices our work, not your media. If there is no money to fund the platforms on top of the base, the program cannot produce anything to share and it is the wrong fit. Organic only scopes are quoted on the standard tiers.

  • You cannot install or verify conversion tracking

    This is the hard stop. Locked platforms, a site you cannot edit, a phone system nobody can touch, or a checkout that will not emit events all mean the same thing: we cannot both see the numbers, so we will not bill on them. No exceptions and no workaround.

  • You want guaranteed results

    We do not guarantee a return on ad spend, a revenue figure, a lead volume, a cost per lead, or a ranking, and performance pricing does not change that. Our guarantee is a delivery guarantee. Anyone promising you a number is either guessing or hiding carve outs.

  • You want zero base, pure commission, or equity

    The base is $1,500 and it does not go to zero. Real senior time goes into the account in month one whether or not month one produces, and a zero base model quietly forces an agency to abandon the accounts that need the most work.

  • You cannot commit to 90 days

    A performance model measured over four weeks measures noise. If 90 days is not something you can commit to, take a standard month to month tier instead. That is a real option and we will point you at it.

If one of the lines on the right is true today, the answer is no, and you will hear it on the first call rather than after a proposal. If it stops being true later, come back.

Against the standard tiers

How it differs from the packages

The Launch Program is not a discount on a package and it is not a better deal in disguise. It moves risk and cost from the front of the engagement to the back. Here is the difference, line by line.

Monthly base

Launch Program

$1,500 per month

Standard tiers

$3,500 to From $25,000 per month

Performance component

Launch Program

10% of attributed revenue, or an agreed cost per qualified lead

Standard tiers

None on the flat tiers. The separate hybrid model charges a percentage of ad spend, not of results.

Monthly ceiling

Launch Program

$6,000 on the performance share, $7,500 all in

Standard tiers

Not applicable. The price is fixed before the month starts.

Onboarding

Launch Program

$600 one time, waived on a 3 month prepay

Standard tiers

$1,200 one time, waived at $5,000 per month or above

Term

Launch Program

90 day minimum, then month to month

Standard tiers

Month to month from day one

Conversion tracking

Launch Program

Verified tracking is a condition of entry. No tracking, no program.

Standard tiers

Built and verified as part of the work, before spend is scaled

Scope

Launch Program

Focused. Usually two or three disciplines, chosen for the fastest honest path to a measurable result.

Standard tiers

One or two disciplines on Starter, up to all ten on Scale

Ad spend

Launch Program

Paid by you directly to the platforms

Standard tiers

Paid by you directly to the platforms

Ownership, portal, senior operator, 30 day delivery guarantee

Launch Program

Identical

Standard tiers

Identical

The packaged tiers, the hybrid model, the onboarding fee, and the package builder all live on the pricing page.

The part most agencies leave out

When you should leave this program

A performance share is the right way to buy at the start and the wrong way to buy forever. Once your share alone runs above the $3,500 Starter price for two months in a row, a flat tier is usually the cheaper way to buy the same work, and we will tell you so rather than let the share ride. At the $6,000 ceiling you are paying $7,500 a month, which is the published Growth price for a wider scope, so anyone sitting at the ceiling should already have moved. Moving off the program is a conversation we start, not one you have to fight for. The onboarding fee is never charged twice.

On the revenue option, that trigger lands at roughly $35,000 of attributed revenue in a month. We watch that line for you and raise it, because a client who quietly overpays for a year is not a client we keep.

FAQ

Launch Program questions

What does the Launch Program actually cost in a month?

$1,500 base, plus the performance component you chose at signing, and nothing else. The share is capped at $6,000 per month, so the most you can ever be invoiced is $7,500 in a month. Month one also carries the $600 one time onboarding fee unless you prepay 3 months, in which case it is waived. Ad spend is separate and is paid by you directly to the advertising platforms.

What counts as attributed revenue?

Revenue we can verifiably tie to the channels we run, measured in the tracking stack we build with you and confirm before launch. It is not your total company revenue and it is not our estimate. The attribution method, the tools of record, the lookback windows, and the exclusions such as refunds, cancellations, existing customers, and offline sales we cannot see are all written into the agreement at signing. You read the same report we invoice from, in the portal, every month.

What if revenue attribution is not clean in my industry?

Then take the other option. Home services, legal, dental, and med spa businesses close on the phone or in a room, and pretending the tracking sees that revenue would be dishonest. For those we agree a fixed dollar amount per qualified lead at signing, priced for your industry. Qualified is defined in writing first, duplicates and spam and out of area leads are not billed, and there is a dispute window. The $6,000 monthly ceiling applies to this option exactly the same way.

Why is verified conversion tracking required before we start?

Because a performance price without shared measurement is just a bigger invoice with a story attached. If we cannot both see the same numbers, neither of us can check the bill. We build and verify tracking end to end first: site and form events, call tracking where calls matter, and purchase or booking events where they exist. If it cannot be installed or cannot be verified, the program is not available and we say so on the first call rather than sell around it.

Why is there a 90 day minimum term, and what happens after?

Performance pricing needs a measurement window. Thirty days measures noise: tracking gets verified, campaigns launch, and the first learning cycle has barely finished. Ninety days is the shortest window where the numbers mean something, so it is the commitment. After 90 days the engagement reverts to month to month exactly like every other CurrentAds engagement, cancel any time, and you keep every account, pixel, audience, and dataset either way.

Do you guarantee a result if I am paying you on performance?

No. Charging on performance does not let us promise a performance number, and it makes it more important to say so. We do not guarantee a return on ad spend, a revenue figure, a lead volume, a cost per lead, or a ranking. What we guarantee is delivery: the 30 day delivery guarantee applies to the Launch Program the same as every tier, so if the written 30 day plan is not delivered, that month's fee comes back.

Not sure which side of the line you are on? Read the guarantee in full and then book the call. Thirty minutes is usually enough to tell you yes or no.

Find out if you qualify

Thirty minutes with a senior operator. We look at your offer, your numbers, and whether tracking can be verified, then tell you plainly whether the Launch Program fits or whether a standard tier is the better buy. You keep the written plan either way.

Book a strategy callGet a free growth plan

The Launch Program is priced on performance and still carries no promise of a specific return on ad spend, revenue figure, lead volume, cost per lead, or ranking. The 30 day guarantee is a delivery guarantee.