Services / CRO and Landing Pages
CRO and Landing Pages
Turn more of the traffic you already pay for into booked business.
Conversion rate optimization is the work of turning more of the traffic you already pay for into leads and sales, and CurrentAds does it by building the pages and running the tests rather than handing you a document of recommendations to implement yourself. We design and build landing pages matched to each campaign and offer, instrument them with heatmaps, scroll tracking, session recording, and form analytics, then run structured A/B and multivariate tests with a written hypothesis, a minimum sample size, and a stop rule agreed before the test starts. We fix the form, checkout, and page speed friction that quietly kills conversions, and we test offers and guarantees, because those move conversion far more than button color ever will.
The problem
What this looks like when it is broken
01
The ad promises one thing, the page says another
Traffic from a specific offer lands on a generic homepage and has to hunt for what it was promised. You paid for that click either way.
02
The form asks for eleven things
Every extra required field costs completions, and half of them are questions a salesperson would ask on the call anyway. The form is optimized for the CRM, not for the buyer.
03
Tests end when someone gets impatient
A variant is declared the winner after four days and sixty conversions, the change ships, and performance reverts next month because there was never a real result to begin with.
What we do
Everything included in CRO and Landing Pages
Landing page builds
Pages built per campaign and per offer: fast, mobile first, accessible, and matched to the exact ad that sent the visit.
Conversion research
Heatmaps, scroll maps, session recordings, form analytics, and on-site polls used to find where real visitors stall before we guess at fixes.
A/B and multivariate testing
Structured tests with a documented hypothesis, a minimum sample size, and a stop rule set before the test goes live rather than after it looks good.
Form and checkout optimization
Field reduction, inline validation, progressive profiling, error handling, and mobile keyboard and autofill behavior fixed.
Offer testing
Guarantees, pricing presentation, bonuses, risk reversal, and calls to action tested, because the offer moves conversion further than the layout does.
Page speed work
Largest Contentful Paint and Interaction to Next Paint tightened on the pages receiving paid traffic, because slow pages lose paid clicks first.
Personalization by source
Headline, proof, and offer varied by campaign, keyword, or location where the volume supports it, so the page continues the conversation the ad started.
Test log and archive
Every test recorded with hypothesis, result, confidence, sample size, and what shipped, including the tests that lost.
How it works
Four steps, in this order
01
Instrument and observe
Analytics, heatmaps, recordings, and form tracking installed on the pages that matter, and then we watch before we change anything.
02
Prioritize
Findings ranked by expected impact, confidence, and effort, so the first tests are the ones with something real to win.
03
Build and run
Variants built and launched against a pre-set sample size and stop rule, and left running until the test can actually answer the question.
04
Ship and compound
Winners rolled into the control, losers documented, and the next hypothesis drawn from what the last test taught us.
What you get reported
The numbers we put in your portal
Live, not a monthly PDF. These are the metrics we commit to reporting for CRO and Landing Pages, whether they moved in the right direction or not.
- Conversion rate by page, device, and traffic source
- Test results with lift, confidence interval, and sample size
- Form start, completion, and abandonment by field
- Page speed field metrics on paid landing pages
- Lead or revenue impact of the changes that shipped
- Scroll depth and engagement on key pages
- Cumulative conversion rate trend against the starting baseline
- A running log of every test run, including the losses
FAQ
CRO and Landing Pages questions
How much traffic do we need to run tests?
Enough conversions for a result to mean something. As a rule of thumb a page needs a few hundred conversions per variant to detect a realistic lift. Below that we do not run A/B tests and pretend the result is real. We do qualitative research, remove obvious friction, and test the offer instead.
Do you need our developers?
Usually not. We build the landing pages ourselves and test on them. If a change belongs in your core site or checkout we hand your team a specification and the code, and we are happy to work directly in your stack if you prefer.
What happens when a test loses?
We report it, keep the control, and record what it taught us. A testing program where every test wins is a program that is not measuring honestly.
Will testing slow the site down?
Client side testing tools can cause flicker and add weight, which is why we prefer server side or build time variants on pages we control and keep the tag payload tight. Speed is measured before and after, not assumed.
Can you guarantee a conversion rate lift?
No. We guarantee the research, the builds, and the tests are delivered on the schedule in your written plan, and that results are reported honestly whether they went up or down.
Works with this
The pieces that compound with it
Paid Media
Google, Meta, TikTok, YouTube, LinkedIn, and Microsoft, run as one budget.
Web Design and Speed
Every channel lands here. Make it fast, accessible, and easy to buy from.
Analytics and Tracking
Build the measurement layer first. Everything downstream depends on it.
Or see all ten services and how they fit together.
Put CRO and Landing Pages to work on your account
Thirty minutes, a senior operator, and a written plan you keep either way. Month to month, and you own every account we touch.