Industries
Your industry has its own playbook.
CurrentAds runs the entire online side of a business: paid media, SEO, AI search, local and Maps, tracking, email and SMS, conversion work, creative, reputation, and the website. The services do not change from client to client. What changes is the order they get built in, where the budget goes, which conversion event counts, and which rules constrain the work. Each playbook below sets out how customers in that industry actually find a provider, which of the ten services matter most, the metrics worth judging, and the mistakes that quietly cost the most.
Why the playbook changes
Same ten services, four things that move
01
The discovery path is different
A homeowner with a burst pipe searches once and calls whoever answers. A software buyer researches for four months across six people. Same ten services, completely different order of operations.
02
The economics are different
A lead price that is a bargain for a law firm would put a plumber out of business, and a cost per consultation that works for implants does not work for a cleaning. Targets come from your job values, not from a benchmark table.
03
The conversion event is different
Booked job, signed case, booked consultation, set appointment, qualified opportunity, order. Naming the right one, and tracking it properly, decides what every algorithm in the account optimizes toward.
04
The rules are different
Bar advertising rules, health information handling, fair housing targeting restrictions, substantiation of medical claims, credit advertising disclosures. These are constraints to design around, not fine print to discover later.
Ten playbooks
Find yours
Playbook
Legal
High intent search, Local Services Ads, the map pack, and reviews, tied to intake so every consult traces back to a query.
Leads with
Paid Media / Local and Maps / Reputation
Playbook
Home services
Plumbing, HVAC, electrical, roofing, pest, and cleaning. Built around Local Services Ads, map pack ranking, and answering fast.
Leads with
Local and Maps / Paid Media / Analytics and Tracking
Playbook
Healthcare
Practices, clinics, and multi location groups. Local visibility, provider level pages, and tracking built to keep PHI out of ad platforms.
Leads with
Local and Maps / SEO / Analytics and Tracking
Playbook
Ecommerce
Feed quality, Shopping and Performance Max, creative testing at volume, and the email and SMS flows that carry the margin.
Leads with
Paid Media / Creative Studio / Email and SMS
Playbook
B2B SaaS
Category and comparison search, LinkedIn by title and account, content that earns AI citations, and reporting that ends at pipeline.
Leads with
SEO / AI Search / Paid Media
Playbook
Dental
General, cosmetic, ortho, and implants. Map pack ranking, review velocity, and campaigns built around the procedures worth having.
Leads with
Local and Maps / Reputation / Paid Media
Playbook
Real estate
Agents, teams, and brokerages. Neighborhood and seller content, Fair Housing compliant campaigns, and nurture that survives a long cycle.
Leads with
SEO / Local and Maps / Paid Media
Playbook
Med spa
Injectables, laser, body, and skin. Map pack and reviews first, then offer led paid social and search measured to booked consults.
Leads with
Local and Maps / Reputation / Paid Media
Playbook
Home improvement
High ticket, in home sale, long consideration. Built around cost per set appointment, sit rate, and creative that survives a six week decision.
Leads with
Paid Media / Creative Studio / CRO and Landing Pages
Playbook
Professional services
Accountants, advisors, agencies, consultants, and MSPs. Expertise content, AI citations, local trust signals, and tracking to signed engagements.
Leads with
SEO / AI Search / Local and Maps
Playbook
Events
Festivals, conferences, trade shows, fundraisers and venue seasons. Paid social and search on a sales curve, measured to tickets sold rather than clicks.
Leads with
Paid Media / Analytics and Tracking / Email and SMS
Playbook
Restoration
Water, fire, smoke and mold. Emergency search, Local Services Ads, and a phone that is answered at any hour, measured to jobs rather than clicks.
Leads with
Paid Media / Local and Maps / Reputation
Playbook
Pest control
Termites, rodents, bed bugs and recurring plans. Seasonal search, map presence and reviews, measured to the value of the contract rather than the first treatment.
Leads with
Paid Media / Local and Maps / Reputation
Playbook
Auto repair
Independent repair, collision, tires and specialty service. Map pack presence, reviews and call tracking, measured to repair orders rather than clicks.
Leads with
Local and Maps / Reputation / Paid Media
Playbook
Insurance
Personal lines, commercial and life. Local search, reviews and a quote flow that does not lose people, measured to bound policies rather than form fills.
Leads with
Local and Maps / Paid Media / Reputation
Playbook
Landscaping
Lawn care, landscape design build, hardscape and tree work. Seasonal pacing, route density and a maintenance contract measured as the real product.
Leads with
Paid Media / Local and Maps / Creative Studio
Playbook
Fitness
Gyms, boutique studios and coaching. Local search, trials and reviews, measured to retained members rather than trials booked.
Leads with
Paid Media / Local and Maps / Analytics and Tracking
Playbook
Veterinary
General practice, specialty and emergency. Local visibility, reviews and booking, measured to the appointments a practice actually wants.
Leads with
Local and Maps / Reputation / Email and SMS
Playbook
Event services
Planners, caterers, florists, rentals and event photography. Date driven demand, a shortlist of three, and enquiries measured to signed contracts.
Leads with
Paid Media / Creative Studio / CRO and Landing Pages
Not listed?
The method holds even when the vertical is not on this page: find the real discovery path, build the tracking first, name the conversion event that matters, then buy attention. Tell us what you sell and we will map it.
Get a free growth planEvery playbook is delivered with the same ten services, the same 90 day roadmap, and the same flat pricing. Month to month, and you own every account.
The reporting is identical across all ten as well, and which figures land in your portal is set out on how we report and how you verify it, with the terms you would start under in the trial and money-back terms. If your sector is not one of the ten above, the closest playbook is usually the right place to start reading.
Get the plan for your market
Thirty minutes, a senior operator, and a written plan you keep either way. No pitch deck, and nothing you cannot take with you.