Services / Email and SMS
Email and SMS
The two channels you own outright, built into a revenue system.
Email and SMS are the only channels you own outright, and CurrentAds builds them into a revenue system instead of an occasional newsletter. We design, write, and build the lifecycle flows that run automatically, including welcome, abandoned cart and abandoned browse, post purchase, replenishment, winback, review request, appointment reminder, and lead nurture, then run the campaign calendar, grow the list with on-site capture and offer testing, segment by behavior and customer value rather than by one giant list, and protect deliverability with SPF, DKIM, and DMARC authentication, list hygiene, sunset policies, and inbox placement monitoring. SMS is built to a documented consent standard with clear opt-out language, quiet hours, and carrier registration completed before the first send.
The problem
What this looks like when it is broken
01
One list, one message, everyone
The same campaign goes to repeat buyers, lapsed customers, and someone who subscribed yesterday. Engagement falls, and the mailbox providers notice the pattern before you do.
02
The flows were built once and never reopened
A welcome email from two rebrands ago is still sending, half the links point at dead pages, and the abandoned cart flow gives up after a single message.
03
Deliverability is quietly failing
Authentication is misconfigured or missing, a purchased list damaged the sending domain, and a large share of what you send is landing in promotions or nowhere at all.
What we do
Everything included in Email and SMS
Lifecycle flow build
Welcome, abandoned cart and browse, post purchase, replenishment, winback, review request, appointment reminder, and lead nurture flows written and built in your platform.
Campaign calendar
A planned send schedule with offers, copy, and design, approved by you before anything leaves the building.
Segmentation
Behavioral and value based segments, engagement tiers, and suppression rules so you stop mailing people who have clearly finished with you.
List growth
On-site capture, exit intent, quizzes, and lead magnets with the offer tested, and consent captured properly at every single entry point.
Deliverability program
SPF, DKIM, and DMARC configured, sending domain and IP decisions made deliberately, warmup, sunset policies, and inbox placement monitoring.
SMS program
Compliant opt-in capture with proof of consent, quiet hours, clear opt-out language, carrier registration, and a cadence that does not get you filtered.
Copy and design
Every message written and designed by us, on brand, mobile first, and rendering tested across the major clients before it sends.
Revenue attribution
Flow and campaign revenue tracked against the rest of the channel mix in your portal, not left isolated inside a platform report.
How it works
Four steps, in this order
01
Audit and connect
Platform, data, authentication, and existing flows reviewed. We document what is sending today, to whom, and what it is actually earning.
02
Foundation
Authentication fixed, segments and suppression built, consent capture corrected, and the core flows written and staged for your review.
03
Launch
Flows go live in order of expected revenue, the campaign calendar starts, and every send is checked for rendering and link accuracy first.
04
Test and expand
Subject line, offer, timing, and cadence tests run continuously, with new flows added wherever the data shows a gap in the journey.
What you get reported
The numbers we put in your portal
Live, not a monthly PDF. These are the metrics we commit to reporting for Email and SMS, whether they moved in the right direction or not.
- Revenue by flow and by campaign
- Delivery rate, open rate, click rate, and unsubscribe rate
- List growth net of churn, broken out by capture source
- Segment performance and engagement tier movement
- SMS delivery, click, and opt-out rates
- Inbox placement and authentication status
- Spam complaint rate measured against provider thresholds
- Contribution of owned channels to total tracked revenue
FAQ
Email and SMS questions
Which platform do you work in?
We work in whatever you already run, including Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Attentive, Postscript, and Customer.io. If you have no platform yet we will recommend one based on your data model and volume, and the account is opened in your name.
How often should we send?
It depends on your category and how the list was built. The honest answer is that cadence is a test, not a rule. We start conservative, watch complaint rate and unsubscribe rate closely, and increase frequency only while engagement holds.
Is SMS marketing legal for us?
SMS is regulated and consent is the whole ballgame. We build documented opt-in, retain proof of consent, respect quiet hours, include clear opt-out language, and complete carrier registration. We are not attorneys, so we recommend your counsel review the consent language before launch.
Will you write the emails or will we?
We write, design, and build them, and you approve before anything sends. If you have a strong internal voice we work from your existing material so it still sounds like your business.
What happens to our list if we stop working together?
It is yours and it always was. The platform account is in your name, we are removed as users, and nothing is exported, withheld, or held for a fee.
Works with this
The pieces that compound with it
CRO and Landing Pages
Turn more of the traffic you already pay for into booked business.
Creative Studio
Concept, produce, and test enough creative for the numbers to mean something.
Analytics and Tracking
Build the measurement layer first. Everything downstream depends on it.
Or see all ten services and how they fit together.
Put Email and SMS to work on your account
Thirty minutes, a senior operator, and a written plan you keep either way. Month to month, and you own every account we touch.