Numbers, and where to check them.

Verify it yourself

Every number has a second source

Because every account, property, and profile is registered to your business from day one, our reporting is never the only copy of the truth. For each metric below, the right hand column is the source you can open without us, on any day, and compare.

• Ad spend and cost per lead

  What we report

  Live portal, updated daily, with a weekly written summary of what changed.

  Where you check it

  Your own Google Ads and Meta Ads Manager accounts. Both are registered to your business, so you can pull the same date range and compare line by line.

• Conversions and events

  What we report

  Portal conversion view, with the event names and deduplication rules documented.

  Where you check it

  Your GA4 property and your CRM. We reconcile platform-reported conversions against your CRM records, and you can run that comparison yourself at any time.

• Calls and booked jobs

  What we report

  Call tracking dashboard: volume, source, duration, and recordings where enabled.

  Where you check it

  Your call log and your booking or intake system. Every tracked number forwards to your line, so nothing sits behind our access.

• Organic rankings, clicks, and impressions

  What we report

  Rank tracking and organic performance in the portal, by keyword and by page.

  Where you check it

  Google Search Console and Bing Webmaster Tools on your own property. Those are the primary sources, and we do not sit between you and them.

• Map pack and Google Business Profile

  What we report

  Local rank grid by location, profile actions, direction requests, and profile calls.

  Where you check it

  Your Google Business Profile performance tab, and searching your own service terms from inside your service area.

• AI search citations

  What we report

  A citation log showing which assistants named your business, for which prompts, and on which date.

  Where you check it

  Ask the assistants yourself. We publish the exact prompts used, so you can run them in ChatGPT, Perplexity, Google AI Mode, or Copilot and see what comes back.

• Reviews and reputation

  What we report

  Review volume, average rating, response time, and the queue of requests sent.

  Where you check it

  Your public profiles. Reviews are public by definition, which makes this the easiest number on the page to audit.

• Email and SMS revenue

  What we report

  Flow and campaign performance, list growth, deliverability, and attributed revenue.

  Where you check it

  Your email and SMS platform account and your store or CRM revenue reporting. The list is yours and stays yours.

Which of these apply depends on the pillars in your plan. Nothing here requires our permission, our login, or a request to us. See what each service covers.

Illustrative samples

What a full-service engagement looks like

These are sample engagements prepared for launch, not client case studies. They are illustrative scenarios written to show how the pillars combine in a real business and what gets measured in each one. They contain no client identities and no outcome figures, because attaching numbers to a scenario we have not run would be fiction.

Home services

Illustrative sample engagement

Map pack, Local Services Ads, and tracking as one local system

• Local and Maps
• Paid Media
• Analytics and Tracking
• Reputation

The situation. A multi-location home services company appears in paid search but not in the map pack, has an unclaimed Local Services Ads profile, duplicate listings across directories, and no way to tell which calls turned into booked jobs.

What the engagement covers. Google Business Profile rebuilt and verified for each location, duplicate and inconsistent listings cleaned up, Local Services Ads set up with Google screening, Search restructured around service and zip code intent, call tracking installed with conversions reconciled against the booking system, and a review request flow wired into job completion.

What gets measured. Map pack position by service and by zip code, profile calls and direction requests, Local Services Ads calls and charged leads, cost per booked job by channel, and review volume and rating by location.

Legal

Illustrative sample engagement

Paid search, AI citations, and reviews for a practice buying on intent

• Paid Media
• AI Search
• Reputation
• CRO and Landing Pages

The situation. A practice runs one broad match search campaign, does not appear when someone asks an AI assistant for a recommendation in its city, and has fewer recent reviews than the firms it competes with for the same case types.

What the engagement covers. Search rebuilt around case type intent with a real negative keyword program, practice area pages restructured with entity and schema markup so assistants can attribute the firm correctly, a citation and mention program in the sources those assistants draw from, a review generation flow with response handling, and an intake qualification step on the landing pages so weak inquiries filter before the calendar.

What gets measured. Cost per qualified consultation, share of assistant answers that name the firm for tracked prompts, organic and paid visibility by case type, review velocity and rating, and consultation to signed case rate from the intake system.

Ecommerce

Illustrative sample engagement

Creative volume, owned channels, and site speed behind the ad spend

• Paid Media
• Creative Studio
• Email and SMS
• Web Design and Speed

The situation. A direct to consumer brand has scaled paid social past its creative supply, one fatigued ad carries the account, lifecycle email is a single abandoned cart reminder, and product pages are slow on mobile.

What the engagement covers. A creative testing engine with batches on a fixed cadence and kill criteria set in numbers before launch, Meta and Performance Max restructured around the winners, welcome, abandoned browse, abandoned cart, and post purchase flows built in the brand's own email and SMS platform, and Core Web Vitals work on the templates that receive the traffic.

What gets measured. Cost per acquisition and contribution margin by channel, creative win rate per batch, flow and campaign revenue as a share of total, list growth and deliverability, and mobile Core Web Vitals on the pages ads land on.

Sample engagements prepared for launch. Illustrative only, not client case studies, and not a prediction of your results. Individual outcomes depend on your market, offer, and budget.